About BioCare Systems
Lanaya Reiter Director of Operations
Lanaya Reiter, director of operations for BioCare Systems, Inc., is responsible for managing day-to-day operations including organizational planning, budgeting, purchasing, product design, manufacturer and vendor resources and commercialization. In addition, Ms. Reiter oversees administrative and accounting clerical and support staff.
Prior to BioCare, Reiter was senior account executive with GA Wright Marketing, in Denver, a direct marketing and fulfillment company. She has also been an account/project manager and accounting manager with the company. Her responsibilities have included managing GA Wright's largest direct mail and fulfillment start-up account; providing support for operations and marketing vice presidents; reorganizing the Retail Response Division; and creating direct mail pieces and marketing strategies for retail clients nationwide.
Earlier in her career, Reiter was office manager for Handicaps, Inc. in Englewood, Colorado, and office manager/project coordinator for Business Survey Systems, a human resource management consulting company.
Reiter earned her A.A. from Arapahoe Community College and is currently working toward a B.S. in Project Management from Kennedy-Western University.
